Methodist University AMA

Some AMA work posted in the Reeves School of Business

Guest speaker Sarah Southard.

AMA bake sale in Reeves School of Business.

Methodist University AMA making a great showing!

Advisor Mark Kendrick and Amanda Wolfe at Meredith College.

It was a packed house when the President of the American Marketing Association Brittany Mullins opened the 3rd in a Series of Guest Speakers for the AMA here at MU. Mr. Gary Smith, President of Smith Advertising, here in Fayetteville with offices in Raleigh, NC and Sarasota, FL. Smith Advertising has become one of the most acclaimed and comprehensive advertising and marketing agencies in the Southeast. Mr. Smith led a spirited discussion on political advertising and what has transpired in this market during the past fifty years. He gave some working examples of the changes that have taken place and reviewed with the audience several political commercials and what audience they were directed at. Mr. Smith said, “In the marketing arena you have to do your research and know exactly who you are making to. In today’s market you have to go after the niche.” What was planned for a 30 minute presentation, turned into 45 minutes presentation with a Q&A taking place at the conclusion. A luncheon was served for Mr. Smith and the members of the American Marketing Association Collegiate Chapter here at MU.

AMA members hard at work!

MU International Folk Festival